Theory and Practice of Personal Selling

Theory and Practice of Personal Selling When looking for luxury in Vegas, it does not get better than the Bellagio. With a check in time of 3.00 pm and a checkout time of 12.00 noon, clients are allowed to maximize on the time spent in their rooms. The city of Las Vegas is recognized worldwide for its beaches and casinos; hence there is guaranteed human traffic all year round.Advertising We will write a custom essay sample on Theory and Practice of Personal Selling specifically for you for only $16.05 $11/page Learn More With most Americans practicing domestic tourism, over reliance on foreign tourists is minimized considerably. This guarantees steady cash flow throughout the year (Bellagio, 2010). Property Strengths The hotel guarantees clients a room regardless of check in time, as long evidence of initial booking is adduced. In case of room unavailability, the management incurs the costs of providing alternative accommodation and transport until a room is available. Delayed arrivals and departu res can be resolved by booking an extra night. This allows unlimited access irrespective of the circumstance. The hotel allows for free cancellation reservations upon receipt of notification 48 to 72 hours in advance. Failure to notify early will see the hotel bill for a night only before the subscription is terminated. A variety of credit cards is accepted provided they are genuine and valid. Competition Other attractions within the premise include dancing fountains, organic gardens, conservatories, pools and many more. It should be noted that the hotel faces competition other similar enterprises, like the Four Seasons Hotel, Mandarin Oriental, Panorama Tower North, Jet Luxury Resorts among many more. The Bellagio is a member of the Five Star Alliance of hotels (Expedia, 2010). Interested Buyer Recently, Trump International has shown interest in our property, asking Mr. Ross, one of their executive vice presidents to make enquiries. Below is an excerpt of the conversation (trump, 2 010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Me: Good morning, this is the Bellagio, how may I help you? Mr. Ross: Good morning, I am Mr. Ross from Trump international, and I would lie to enquire about a property, you may have on the market. Me: Which one in particular, Sir? Mr. Ross: The Bellagio Me: It is a fine piece, excellent artwork, healthy financial position and positive prospects for the future. I must admit you have picked on the right one.Advertising We will write a custom essay sample on Theory and Practice of Personal Selling specifically for you for only $16.05 $11/page Learn More Mr. Ross: Yes and I hope we will go through with the project for our mutual benefit. Me: Concerning that, I ask that you give us some time to finalize on the specifics of the deal before the management presents a final submission to the markets. Mr. Ross: can you let me in on some what we should expect? Me: I am sorry sir, but we maintain a strict confidence policy for all our transactions. Please be patient. Mr. Ross: Okay sir, but do not make it lengthy. I am grateful. Have a good day.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Me: Good day too Mr. Ross. NEGOTIATION STEP Price Objection Me: Good morning Mr. Ross, how are you? Mr. Ross: I am fine thank you. How are you? Me: I am fine too, and happy that you could make time to attend this session in person, rather than take a phone call. Thank you. Mr. Ross: That shows how serious we are about this deal. Let us get down to business please. Me: The preliminary cost has been set at $ 8.7 billion. We say this because the company has an annual income of $ 1.6 after tax. This is a real catch, don’t you agree? Mr. Ross: How urgently do you need to wrap up the sale? Me: It should not extend beyond a month sir. Mr. Ross: Does that imply you need the money so urgently? Me: Yes Sir, our share holders, need their money back to pursue other investments. Mr. Ross: I bet you are willing to negotiate the price since you are in such a hurry. Me: No we are not. Mr. Ross: Please give me a call when you are ready to negotiate. Me: Okay sir please allow me to consult the board. Thank you. Product Objection Me: As I had said earlier, this is the only product placed on the market. Mr. Ross: The firm has objections about acquiring that property, especially due to the market worth. Me: I believe both parties can reach an agreement after appropriate negotiations over the same. Mr. Ross: That may not be necessary, because we need a similar product but one of a lesser magnitude. Me: Okay sir, it was nice talking to you. Lack of Interest Mr. Ross: Have you placed any other property in the market save for the Bellagio? Me: No sir, none at the moment. Mr. Ross: I apologize, but our hospitality portfolio is currently overstretched. Me: Thank you. COMMITMENT FOR SALE Trial Close Me: Are you fond of the property? Mr. Ross: Very much sir. Me: Do you agree that it would be good for your portfolio? Mr. Ross: Once again, I agree with you sir. Me: Can I count on you to recommend this deal to your superiors back in the office? Mr. Ross: Yes sir, I will try my best. T HANK YOU LETTER 3600 Las Vegas Blvd. South Las Vegas, NV 89109 Toll Free: 888-987-6667 The Trump Organization (Company) 725 5th Avenue New York NY 10022 USA Phone: (212) 832-2000 Fax: (212) 935-0141 Dear Sir, RE: SALE OF THE BELLAGIO On behalf of the board of directors and share holders, I would like to express my gratitude for the opportunity to work with you. The sale was a success, and I believe both parties were satisfied at the end of the day. We desire prosperity in your endeavors and success in your new business venture. Yours sincerely, Jack Shepherd Sales Manager, Bellagio Hotel. References Bellagio. (2010). Bellagio Las Vegas. bellagio.com. Retrieved from https://bellagio.mgmresorts.com/en.html Expedia. (2010). 5 star hotels in Las Vegas Nevada. expedia.com. Retrieved from https://www.expedia.com/5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels Trump. (2010). Trump Organization. trump.com. Retrieved from trump.com/

The Real Sinbad the Sailor

The Real Sinbad the Sailor Sinbad the Sailor is one of the most famous heroes of Middle Eastern literature. In the tales of his seven voyages, Sinbad battled incredible monsters, visited amazing lands and met with supernatural forces as he sailed the Indian Oceans fabled trade routes.   In western translations, Sinbads stories are included among those that Scheherazade told during the One Thousand and One Nights, which is set in Baghdad during the reign of the Abbasid Caliph Harun al-Rashid from CE 786 to 809. In Arabic translations of the Arabian nights, however, Sinbad is absent. The interesting question for historians, then, is this: Was Sinbad the Sailor based upon a single historical figure, or is he a composite character derived from various bold seafarers who plied the monsoon winds?  If he once existed, who was he? Whats in a Name? The name Sinbad seems to come from the Persian Sindbad, meaning Lord of the Sindh River.  Sindhu is the Persian variant of the Indus River, indicating that he was a sailor from the coast of what is now Pakistan. This linguistic analysis also points to the stories being Persian in origin, even though existing versions are all in Arabic.   On the other hand, there are many striking parallels between many of Sinbads adventures and those of Odysseus in Homers great classic, The Odyssey,  and other stories from classical Greek literature. For example, the cannibalistic monster in the Third Voyage of Sinbad is very similar to Polyphemus from The Odyssey, and he meets the same fate - being blinded with the hot iron spits he was using to eat the ships crew. Also, during his Fourth Voyage, Sinbad was buried alive but follows an animal to escape the underground cavern, much like the story of Aristomenes the Messenian. These and other similarities point to Sinbad being a figure of folklore, rather than an actual person. It is possible, however, that Sinbad was a real historical figure with an insatiable urge to travel and a gift for telling tall tales, though it may be that after his death other traditional travel tales were grafted on to his adventures to produce the Seven Voyages we now know him by. More Than One Sinbad the Sailor Sinbad may be based in part on a Persian adventurer and trader named Soleiman al-Tajir - Arabic for Soloman the Merchant - who traveled from Persia all the way to southern China around the year 775 BCE. Generally, throughout the centuries that the Indian Ocean trade network existed, merchants and sailors traveled just one of the three great monsoonal circuits, meeting up and trading with one another at the nodes where those circuits met.   Siraf is credited with being the first person from western Asia to complete the entire voyage himself. Siraf likely gained great renown in his own time, particularly if he made it home with a hold full of silk, spices, jewels, and porcelain. Perhaps he was the factual foundation upon which the Sinbad stories were built. Likewise in Oman, many people believe that Sinbad is based on a sailor from the city of Sohar, who sailed out of the port of Basra in what is now Iraq. How he came to have a Persianized Indian name is not clear.   Recent Developments In 1980, a joint Irish-Omani team sailed a replica of a ninth-century dhow from Oman to southern China, using period navigational instruments only, in order to prove that such a voyage was possible. They successfully reached southern China, proving that sailors even many centuries ago could have done so, but that brings us no closer to proving who Sinbad was or which western port he sailed from. In all likelihood, bold and footloose adventurers much like Sinbad set out from any number of port cities around the rim of the Indian Ocean in search of novelty and treasure. We will probably never know if any particular one of them inspired the Tales of Sinbad the Sailor. It is fun, however, to imagine Sinbad himself leaning back in his chair in Basra or Sohar or Karachi, spinning another fabulous story to his spellbound audience of land-lubbers.

A growth strategy for Fifers Bakery Essay Example | Topics and Well Written Essays - 2750 words

A growth strategy for Fifers Bakery - Essay Example Fifers bakery is a large scale bakery supplying retailers with breads, cakes and other baked products. At present the company has no strategic plans for the next five year. To be able to develop a strategic plan the company should be aware of the key innovation trends and new product and category opportunities. A Growth Strategy should be planned to enable the company to anticipate the changes in the internal environment caused by the external environment in time. To start the process of selecting a market-dominating business and marketing strategy we must take the first four steps: Setting the vision for Fifers Bakery, gathering environmental and competitive intelligence, and identifying the strengths and weaknesses of the company.Fifers Bakery vision is to create business opportunities for both business owners and their employees to upgrade operations and increase both profits and wages. The company should be focusing on innovation that will lead the company into major growth. It i s also the company's focus to develop and produce new products that are not available in in-store bakeries and offer good customer service that has a personal touch in order to have customers coming back. The knowledge in information technology will be given importance since this will help the company to shorten its work from years to hours, minutes or seconds. Overall the vision of the company is to provide services that will benefit not only the company but its customers as well. To develop the best Growth Strategy for Fifers Bakery we must first understand the world outside the organization. Our focus will be our competitors, technology, market size and trends, our clients, availability of key resources (people and materials) and others that includes customer request and suggestions. Aside from the above mentioned external environment it also includes strategic implications for baking industry, category opportunities, new product opportunities and retailer and distribution drivers. Identifying the strength and weaknesses of Fifers Bakery includes the internal environment of the company. This includes the ability of the company to get new clients products and services, research and development , automation and equipments, knowledge and skills, employee diversity, capacity, training, company structure and culture, total Quality Management Systems, finance including cash flow, ROI leadership and others. From the above listed focus we will be able to start working on our Growth Strategy that will help Fifers Bakery survive or even lead the baking industry in the next five years. Topic The objective of this study is to be able to create a Growth Strategy for Fifers Bakery. The baking industry is complex, extremely competitive and fractious. The need for change and the focus for innovation are important. A Growth Strategy for Fifers Bakery will start at defining the company's goals. The attainment of such goal will mean that the vision has become a reality. It is best to identify first what markets we will do business. Since Fifers Bakery is a supplier for a retailer, then we will need to focus on those retailers who can cope up with the demand of the customers. We should not be only focusing on the orders; we should also overview the services being given to the customers. Baking industry has becoming very stiff that you need to improved or change some items in order to attract customers. We will be able to choose from being a marginal player with a small percentage or a big player with a significant portion of the market or we will dominate the market and crush all competition. It is important to identify which market we will focus. Customers play a vital role in the success of the organization. Fifers' bakery can make and bake the best cakes and bread in the world but if it is not what they need it would be a waste of time,

Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 4

Consumer Behaviour - Essay Example According to Salvati (1999, p6), till a customer remains satisfied with the service, there are no major chances that he/she may drop or switch to another service provider. It is a fact that in a highly competitive atmosphere just as in the profit making sectors, customer loyalty is to be given a deep thought. Moreover, actions are to be taken to have a continuous improvement in the level of customer loyalty (Hsieh, 2002). This paper will deal with an important concept of brands and the Australian charities. The paper will be divided into two main parts; namely, Part A and Part B. Part A will deal with the simple literature of branding and a brand personality. The section will also deal with an overview of the Australian Charity. The overview of the Australian Charity Industry will allow a better understanding of the various players in the markets and the non – profit making sector as a whole. Part B of the assignment will deal with three advertisements/ marketing techniques that have been used by the Australian Charities to help build and develop a strong brand image and brand identity (Jobber, 2004). Each of the three examples that have been taken for this study will be studied on three main basis, a) the personality of each brand and what the brands can be characterized into, b) reasons why brands use a certain characteristic and who they aim as their target markets, and c) the possible chan ges and recommendations for change for the brands and their personality (Franzen & Bouwman, 2001). The Australian charity industry is a wide spread market with over almost 700,000 organisations with a wide range of activities that they deal with. These organisations range from different activities like environment conservation, youth assistance, help for the blind, or disabled, and several other activities. Most of the organisations that have been recognised by the government and the only ones that are

Unity in Bachs Cantata No.78 Essay -- Music Bach Musician Musical Ess

Unity in Bach's Cantata No.78 According to Rowell, "Musical composition became much longer, and composer were forced to evolve new means of maintaining unity and continuity over long time spans" during the Baroque period. Therefore, the texture of music became very important. When I look at the musical texutre of the Cantata No. 78 by J. S. Bach, I realized that this piece was unified very well within a movement and as a whole piece by many techniques. Some of those techniques were found in the text, and the others were in the music. First of all, the text is well organized in terms of its unity. The piece has seven movements. According to Fuller, "The first and last movements adopt the text of an established mid-seventeenth-century chorale by Johann Rist. The middle movements have new text by an unknown poet who occasionally quotes or paraphrases middle stanzas of the chorale." Moreover, this unknown pot himself repeates some words in the text. Also, those repeated words are often supported by music to emphasize the unity as a whole piece. For example, the word "Ewigkeit (eternity)" is originally in the seventh movement, and it is also sung in the sixth movement. The one in the seventh movement is at the very end of the piece with a fermate on the top of half note (p. 543, m. 16). So the note can be extended as much as it needs to express the word, "eternity." The one in the sixth movement is also a long note (p. 540-541, m. 37-38, 49-51). The word is associated with a whole note, half note and 1/8 note tied into 61/2 beats to express its meaning. Those two sections of the piece with the word, "Ewigkeit," and similar music expression would make a strong connection between the two movement. Other examples which are s... ...se upon the music structure of the last movement. The Cantata No. 78 is a very long piece of music, so the poet and the composer needed to come up with techniques to maintain its unity. For example, there are several repeated words to connect some movements together, repeated ending syllables to provide regularity in the whole piece, variation over the common bass line, and common musical development in the first and the last movement to round up as a whole piece. I believe that the fact of bringing the very basic music structure at the last movement and putting the most developed one in the first movement has very strong impact of unity. Since the music starts from much more developed and broader sense, and it has a direction towards more basic but focused and concentrated sense, it would develop the feeling of returning to home or rounding up to a whole piece.

Experiential Marketing Essay

Development of Marketing Trends It is accepted that both the concept and function of marketing have changed and keep changing (McCole, 2004: 2). Adams (2011) reminds the use of the concept of â€Å"live marketing†, which many year ago was used to describe anything where people where a â€Å"just† little more creative than not doing marketing at all. Nowadays, using creative techniques seems to have become almost commonplace (Ibid). Further on, more and more consumers began to perceive marketing trough a wide spectrum of different marketing communication channels (Smilansky, 2009: 1). Traditional channels include advertising, direct mail, packaging and sales promotion (Ibid). These aim to attract consumers’ attention by mainly focusing on the importance to the product/service functional features (Schmitt, 1999: 17). Sponsorships, digital marketing and public relations (PR) were introduced later (Ibid). After that, the integration of these communication channels which traditionally have been used independently, in order to create a synergetic effect and convey a consistent message to the target audience, promoted the development of a new concept called integrated marketing communication (IMC) (De Pelsmacker et al. , 2010: 17). Nevertheless as marketing techniques consumers themselves have also evolved. Been so often subjected to a variety of media channels and marketing methods was already starting to turn them against the use of marketing, making them even more disinterested (Adams, 2011). What this provoked was the rise to the trends of guerrilla marketing techniques, live stunts and a variety of other marketing communication channels (Ibid). The fact is that these are also becoming more and more common place and marketing is then getting closer and closer to a point of being used in an acceptable way for the customers, which in turn are becoming much more difficult to target (Adams, 2011; Smilansky, 2009: 8).

Presidential Elections - ESL Lesson

Its the presidential election season in the United States and the topic is quite popular in classes around the country. Discussing the presidential election can cover a wide range of topics beyond just the two candidates. For example, you might discuss and explain the U.S. electoral college and process of collecting and counting votes. Advanced level classes might find the topic especially interesting as they can bring in observations and comparisons from their own electoral systems. Here are some suggestions and short activities that you can use in class to focus on the election. Ive put them in the order in which Id present the exercises in class in order to build up vocabulary. However, each exercise could certainly be done as a standalone activity. Definition Match Up Match the key vocabulary concerning elections to the definition. Terms attack adscandidatedebatedelegateElectoral Collegeelectoral voteparty conventionparty platformpolitical partypopular votepresidential nomineeprimary electionregistered voterslogansound bitestump speechswing statethird partyto electto nominatevoter turnoutvoting booth Definitions choose who will be the next presidenta state which does not typically vote either Republican or Democrat but swings back and forth between the partiesa short phrase which is used to encourage voters to support a candidatea political party which is neither Republican nor Democratthe person who runs for president  the person who is chosen by the party to run for presidentan election to decide who will be chosen by the party  a representative from a state who can vote at the primary conventiona gathering of a political party to choose a candidate and vote on other issues important to the partya standard speech that is used repeatedly during a campaignadvertising which is aggressive and tries to hurt the other candidatea short phrase which sums up an opinion or fact and is repeated throughout the mediahow many people vote in the election, usually expressed in a percentagethe group of state representatives which cast the electoral votea vote by someone in the Electoral College for the votethe number of people who vote for the president Conversation Questions Here are some questions to get the conversation going. These questions use the vocabulary in the match up to help start using the new vocabulary actively. Which parties have candidates?Who are the nominees?  Have you seen a presidential debate?How do presidential elections differ from the US election in your country?Do voters have to register in your country?Whats voter turnout like in your country?Do you understand the difference between the Electoral college and the popular vote?What do you think are the main planks in each partys platform?Which candidate appeals to you? Why? Electoral Points of View In this day and age of media sound bites, it can be a helpful exercise to remind students that media coverage almost has its own point-of-view despite claims of objectivity. Ask students to try to find examples of articles that are biased from both the left and the right, as well as from a neutral point of view.   Have students find an example of a biased Republican and Democratic news report or article.Ask students to underline the biased opinions.Each student should explain how the opinion is biased. Questions that cant help include: Does the blog post represent a specific point of view? Does the author appeal to the emotions or rely on statistics? How does the writer try to persuade the reader of his or her point of view? Etc.  Ask students to write a short blog post or paragraph presenting either candidate from a biased point of view. Encourage them to exaggerate!As a class, discuss what types of signs they look for when looking for bias. Student Debate For more advanced classes, ask students to debate the issues being presented as themes of the election. Students should base their arguments on how they think each candidate would address the issues.   Student Polling Activity A simple exercise: ask students to vote for either candidate and count the votes. The results may surprise everyone!   Finally, students might also find this presidential election dialogue helpful, as well as this longer reading comprehension on presidential elections.