Unity in Bachs Cantata No.78 Essay -- Music Bach Musician Musical Ess

Unity in Bach's Cantata No.78 According to Rowell, "Musical composition became much longer, and composer were forced to evolve new means of maintaining unity and continuity over long time spans" during the Baroque period. Therefore, the texture of music became very important. When I look at the musical texutre of the Cantata No. 78 by J. S. Bach, I realized that this piece was unified very well within a movement and as a whole piece by many techniques. Some of those techniques were found in the text, and the others were in the music. First of all, the text is well organized in terms of its unity. The piece has seven movements. According to Fuller, "The first and last movements adopt the text of an established mid-seventeenth-century chorale by Johann Rist. The middle movements have new text by an unknown poet who occasionally quotes or paraphrases middle stanzas of the chorale." Moreover, this unknown pot himself repeates some words in the text. Also, those repeated words are often supported by music to emphasize the unity as a whole piece. For example, the word "Ewigkeit (eternity)" is originally in the seventh movement, and it is also sung in the sixth movement. The one in the seventh movement is at the very end of the piece with a fermate on the top of half note (p. 543, m. 16). So the note can be extended as much as it needs to express the word, "eternity." The one in the sixth movement is also a long note (p. 540-541, m. 37-38, 49-51). The word is associated with a whole note, half note and 1/8 note tied into 61/2 beats to express its meaning. Those two sections of the piece with the word, "Ewigkeit," and similar music expression would make a strong connection between the two movement. Other examples which are s... ...se upon the music structure of the last movement. The Cantata No. 78 is a very long piece of music, so the poet and the composer needed to come up with techniques to maintain its unity. For example, there are several repeated words to connect some movements together, repeated ending syllables to provide regularity in the whole piece, variation over the common bass line, and common musical development in the first and the last movement to round up as a whole piece. I believe that the fact of bringing the very basic music structure at the last movement and putting the most developed one in the first movement has very strong impact of unity. Since the music starts from much more developed and broader sense, and it has a direction towards more basic but focused and concentrated sense, it would develop the feeling of returning to home or rounding up to a whole piece.

Experiential Marketing Essay

Development of Marketing Trends It is accepted that both the concept and function of marketing have changed and keep changing (McCole, 2004: 2). Adams (2011) reminds the use of the concept of â€Å"live marketing†, which many year ago was used to describe anything where people where a â€Å"just† little more creative than not doing marketing at all. Nowadays, using creative techniques seems to have become almost commonplace (Ibid). Further on, more and more consumers began to perceive marketing trough a wide spectrum of different marketing communication channels (Smilansky, 2009: 1). Traditional channels include advertising, direct mail, packaging and sales promotion (Ibid). These aim to attract consumers’ attention by mainly focusing on the importance to the product/service functional features (Schmitt, 1999: 17). Sponsorships, digital marketing and public relations (PR) were introduced later (Ibid). After that, the integration of these communication channels which traditionally have been used independently, in order to create a synergetic effect and convey a consistent message to the target audience, promoted the development of a new concept called integrated marketing communication (IMC) (De Pelsmacker et al. , 2010: 17). Nevertheless as marketing techniques consumers themselves have also evolved. Been so often subjected to a variety of media channels and marketing methods was already starting to turn them against the use of marketing, making them even more disinterested (Adams, 2011). What this provoked was the rise to the trends of guerrilla marketing techniques, live stunts and a variety of other marketing communication channels (Ibid). The fact is that these are also becoming more and more common place and marketing is then getting closer and closer to a point of being used in an acceptable way for the customers, which in turn are becoming much more difficult to target (Adams, 2011; Smilansky, 2009: 8).

Presidential Elections - ESL Lesson

Its the presidential election season in the United States and the topic is quite popular in classes around the country. Discussing the presidential election can cover a wide range of topics beyond just the two candidates. For example, you might discuss and explain the U.S. electoral college and process of collecting and counting votes. Advanced level classes might find the topic especially interesting as they can bring in observations and comparisons from their own electoral systems. Here are some suggestions and short activities that you can use in class to focus on the election. Ive put them in the order in which Id present the exercises in class in order to build up vocabulary. However, each exercise could certainly be done as a standalone activity. Definition Match Up Match the key vocabulary concerning elections to the definition. Terms attack adscandidatedebatedelegateElectoral Collegeelectoral voteparty conventionparty platformpolitical partypopular votepresidential nomineeprimary electionregistered voterslogansound bitestump speechswing statethird partyto electto nominatevoter turnoutvoting booth Definitions choose who will be the next presidenta state which does not typically vote either Republican or Democrat but swings back and forth between the partiesa short phrase which is used to encourage voters to support a candidatea political party which is neither Republican nor Democratthe person who runs for president  the person who is chosen by the party to run for presidentan election to decide who will be chosen by the party  a representative from a state who can vote at the primary conventiona gathering of a political party to choose a candidate and vote on other issues important to the partya standard speech that is used repeatedly during a campaignadvertising which is aggressive and tries to hurt the other candidatea short phrase which sums up an opinion or fact and is repeated throughout the mediahow many people vote in the election, usually expressed in a percentagethe group of state representatives which cast the electoral votea vote by someone in the Electoral College for the votethe number of people who vote for the president Conversation Questions Here are some questions to get the conversation going. These questions use the vocabulary in the match up to help start using the new vocabulary actively. Which parties have candidates?Who are the nominees?  Have you seen a presidential debate?How do presidential elections differ from the US election in your country?Do voters have to register in your country?Whats voter turnout like in your country?Do you understand the difference between the Electoral college and the popular vote?What do you think are the main planks in each partys platform?Which candidate appeals to you? Why? Electoral Points of View In this day and age of media sound bites, it can be a helpful exercise to remind students that media coverage almost has its own point-of-view despite claims of objectivity. Ask students to try to find examples of articles that are biased from both the left and the right, as well as from a neutral point of view.   Have students find an example of a biased Republican and Democratic news report or article.Ask students to underline the biased opinions.Each student should explain how the opinion is biased. Questions that cant help include: Does the blog post represent a specific point of view? Does the author appeal to the emotions or rely on statistics? How does the writer try to persuade the reader of his or her point of view? Etc.  Ask students to write a short blog post or paragraph presenting either candidate from a biased point of view. Encourage them to exaggerate!As a class, discuss what types of signs they look for when looking for bias. Student Debate For more advanced classes, ask students to debate the issues being presented as themes of the election. Students should base their arguments on how they think each candidate would address the issues.   Student Polling Activity A simple exercise: ask students to vote for either candidate and count the votes. The results may surprise everyone!   Finally, students might also find this presidential election dialogue helpful, as well as this longer reading comprehension on presidential elections.